10 things you need to learn in design school if you’re tired of wasting your money

2. Design is a business skill

You’re probably in the same building as the art school kids. Design has as much to do with art as a lobster has to do with a carrot cake. If you truly want a career as a designer, you are going to need to speak about someone’s business and organizational goals. You’re going to have to learn how to analyze data, you’re going to have to learn how measure effectiveness. You’re going to have to learn how to build and extend brands. You’re going to have to learn how to do goal-driven work. Goal-driven. Design is not about expressing yourself. Design is not about following your dream. Design is not about becoming a creative. If that’s the kind of stuff that you’re interested in that’s absolutely fine. Walk across the hall to the art department and learn how many yams you can shove up your ass. (For the record, I have an art degree and that is an excellent reference. Look it up.)Cool Stuff Cool Stuff Cool Stuff Cool Stuff Cool Stuff Cool Stuff

Design is not about following your dream. Design is notabout becoming a creative.

But if you want to be a designer tell your professors you need business skills. If they roll their eyes you’re in the wrong school.

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